Exploratorium Curious?

Curious? This was the single word we used to ask the question of our audience for this Exploratorium awareness campaign. For over 40 years, the Exploratorium in San Francisco has been the place for kids (and adults) to explore and experience science. The Exploratorium prides itself on creating a “head tilt” moment, which is exactly what we wanted to do with the campaign…create “head tilt” moments in real life. Creating these moments with unique typography and abstract photography from the exhibits themselves, the Exploratorium was brought to life outside its walls.